Within the digital landscape of an enterprise, we have often seen several solutions leveraged to manage multiple digital interactions or channels. The objective of these digital channels is to deliver better services, enable self-service, provide information, or build better customer relationships. It helps the brand eliminate restrictions as customers can interact with the brand via multiple digital touchpoints and can attain a consistent brand experience across all channels. Forward-thinking enterprise CTOs and CIOs implement such digital strategies where customers can interact with their brands with not just mobile applications but also through the web, smartwatches, and much more. 

The advantage of such a channel is that it is not limited by use case or industry, but can be leveraged by governments, retailers, schools, restaurants, health care service providers, industrial sectors, insurance companies, and more.  As more innovative devices and platforms rise, the number of people using these devices to visit websites or online applications is also increasing. Therefore, it is imperative that enterprises leverage the best application developers to create multi-experience applications that work seamlessly on different platforms. 

What Is Multi-Experience Application Development?

Multi-experience development includes building applications on which multiple modalities like voice, motion, text touch, augmented reality and virtual reality are implemented. It also provides users with a consistent user experience across all digital platforms whether it’s mobile devices, website browsers, smartwatches, immersive, or any other units.

Also Read: Why Businesses Should Tackle Entrenched Traditional Barriers With Software Solutions

Due to the current rise of multi-experience development platforms, developers must ensure that these solutions work efficiently on every channel and not just one. Sometimes enterprises have to utilize multiple software testing tools and in addition, interact with users on a personal level to understand the user experience. In this regard, test automation services play a pivotal role and significantly help enterprises to decrease the time-to-market length without missing innovation and enhanced user experience.

Why Multi-Experience App Development Cannot Thrive Without Test Automation?

Test automation services enable enterprises to overcome most of the challenges in multi-experience app testing. It empowers testers to rapidly develop and implement test cases, decreases the duration and complexness of the development cycle, constantly enhances application quality, and allows testers to collaborate with multi-disciplinary development teams. Below are a few more reasons why test automation in multi-experience application development.

1: Simplifies Cross-Platform Testing at Scale

End-to-end test automation services, enable enterprises to simultaneously test multi-experience applications across multiple devices, browsers, operating systems, and platforms. Testers can use API test automation to seamlessly test the solution across mobiles, tablets, smartwatches, and the web. QA analysts can also promptly verify the correctness of test results and generate automated test results again to ensure that the errors are no longer present.  

Also Read: What Is Regression Testing and How To Build An Effective Regression Testing Suite?

2: Removes Complexities & Streamlines Development

Unlike normal application development, a multi-experience app development project involves a mesh of concurrent activities that can be a challenge for manual testers. Test automation eliminates some sophistication and simplifies the entire testing process. It helps the testing and QA teams to continually test at every stage of the application lifecycle from the initial development to final deployment. Therefore, with test automation services, the detection and fixing of errors are implemented from the initial stages of app development. 

3: Allows Visual Validation

Multi-experience applications as mentioned earlier can be incorporated into AR or VR as well, therefore it is essential to not only test a multi-experience app’s functional aspect but also the visual validation of elements must be implemented. To manually test the visual elements on multiple new devices is impossible for most businesses. But by automating the visual testing services, the tester can significantly evaluate the visible output of an application and compare it with the anticipated output results. Test automation also is capable of automating the process of comparing visual elements across multiple platforms and screen combinations.

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4: Incorporates Advanced Testing Capabilities

With more and more multi-experience applications leveraging chatbot development services and voice features, testing solutions with cutting-edge features that support voice, touch, and gesture have become essential for businesses. Test automation services are capable of testing not only codes but these elements in an application as well. Therefore, the advanced testing capabilities will ensure that the application performs as expected on all domains and new features work efficiently. 

Leverage ThinkPalm’s App Development Services

ThinkPalm’s application developers are capable of addressing the multi-faceted needs of an enterprise’s digital transformation. Our developers and testers work together and implement top digital transformations for businesses across every domain by encompassing a comprehensive digital solution. We develop multi-experience applications ranging from web portals, ERP solutions, enterprise applications, web and mobile applications, e-commerce platforms, and much more. Our expertise in the latest technologies including cloud computing, mobility, big data, and connected IoT devices can help you create innovative applications with accelerated speed-to-market.

Author Bio

Ricky Philip is a content strategist, who has an unparalleled dedication to building productive and engaging website content that attracts traffic and increase search engine rankings. If not typing furiously on his keyboard, Ricky is constantly learning ways to enhance search traffic acquisitions.