Nowadays, more organizations are adopting data-driven approaches—from predictive systems to AI-driven automation—sporadically throughout the organization, creating more value and efficiency in decision making.

On the other hand, businesses that still rely on traditional approaches to identify the best outcomes, take months or years to resolve their problems. In this current era where big data and analytics are widely leveraged by businesses, solely using your gut to make important decisions should NEVER happen. And especially now, when the entire world has gone digital, this is the right time for businesses to achieve impact with data.

More customers have adopted digital strategies for everything from shopping to identifying information. Thus more and more relevant data is available, computing power and advancement in cloud services are ever-increasing, and mathematical techniques and the so-called data science are getting more and more advanced. 

What is Data-Driven Decision Making?

Data-driven decision making, or DDDM, is the concept that decision-makers take to completely rely on data to make business decisions, as opposed to trusting their gut feeling or intuition. To make more data-driven decisions, valuable data are collected, analyzed, and precisely charted or documented to be leveraged during future courses of action. In simple terms, it means that historical information or data are consolidated to figure out patterns and make better future decisions based on what’s been successful in the past.

Of course, the success of such data-driven decision-making depends significantly on the quality of the data accumulated and on the efficacy of its analysis and interpretation.

But with a relevant data-driven culture incorporated into a company, it is an ongoing process that is sure to enhance overall business productivity, revenue, and bottom line.

Importance of Data in Productivity

In today’s super competitive landscape, the benefit of wise decisions for business efficiency is significant. Even a slight increase in business productivity with better decisions can boost several industries way ahead of their competitors and help them provide better services to consumers. A data-driven approach can improve all facets of your business ranging from financial investments and marketing strategies to employee recruitment and customer service.  

As the advancements in artificial intelligence and machine learning is increasing, there will be better data collection, analytics, and interpretation processes in the future. The companies that have already adopted a data-driven approach would have a better chance of keeping up with the latest updates and would be able to integrate newer concepts much faster than competitor companies. 

• Data helps you understand performance

‍As a business leader or decision-maker, it is imperative that you keep track of your team’s previous performance across various domains, including marketing, customer service, shipping, or any other operations of your company. Collecting and reviewing these relevant data can show you how well the team has performed in the past years and based on this data more relevant decisions can be made in the future. Because If you are not sure about the performance of your employees or your marketing strategies, then how can you know if your resources and investment are going to be put to good use or not?  

• ‍Data helps you improve processes

‍‍Data helps you understand and improve business processes so you can reduce wasted money and time. Every business owner aims to reduce the waste of resources or expense throughout their work processes because not only does it depletes resources and squanders time, but ultimately impacts the entire business efficiency. Poor advertising and marketing decisions can be considered one of the greatest wastes of resources in a business. But with the help of data, business leaders can make more accurate decisions based on previous results. 

• Data helps you understand consumers

Knowing who your targeted audiences are and understandings their needs is one of the greatest achievements for a business. But how can businesses know this? 

With data! Data is essential for businesses in helping them understand their customers and market. If your business is not utilizing data to uncover insights to guide your business into the future, your business will surely become a thing of the past. With competitors overtaking your brand and customers will prefer their products or services because your competitors are able to understand consumers better. 

How ThinkPalm Helps Your Business

With the dawn of innovative technologies and abilities like Data Science and Artificial Intelligence driving complex data programs for organizations, it’s never been more essential to have a focus on mining a huge amount of data.

From data processing and machine learning to visualization, at ThinkPalm, our big data processing ecosystem is fast evolving along with advancements in technology. Our big data processing and distribution services offer a way to accumulate, process, analyze, and preserve massive amounts of data. These big data processing services provide an option to process and distribute data that can be analyzed for real-time insights.

At ThinkPalm, we help organizations from the initial plan to analyze and optimize sophisticated data collected across various operational environments. Using data injection and data visualization, we reduce your time to market for any service or product. ThinkPalm’s team of experts connects traditional methods with breakthrough technologies in AI and Machine Learning to make your business truly data-driven.

Contact us today!

Author Bio

Ricky Philip is a content strategist, who has an unparalleled dedication to building productive and engaging website content that attracts traffic and increase search engine rankings. If not typing furiously on his keyboard, Ricky is constantly learning ways to enhance search traffic acquisitions.