How Optimizing Workflow And Resources With Digital Transformation Can Help Grow Your Business During COVID-19 ?
Digital Transformation
Manju January 10, 2022

Integrating digital technology into every aspect of a business is known as digital transformation. It enables businesses to streamline operations, optimize resources, manage risk, deliver customer value and boost profits. In this era of digitization, it is critical for enterprises of all sizes to adopt digital transformation to cope up with the rapidly evolving business environment. The pandemic has dramatically triggered the need for remote work-from-home options to prevent the spread of COVID-19. Such unexpected circumstances have compelled businesses to quickly train personnel and adopt online working practices in order to retain the same level of productivity as at the office- Here comes the need for digital transformation. Let’s see how digital transformation enables businesses to optimize workflow and resources.

Importance Of Digital Technologies In Enhancing Business Process Management

Business process management (BPM) is a systematic approach to assisting firms in developing an efficient workflow. It enables organizations to quickly adjust to the ever-changing business environment. Digital technologies aid in the management of a variety of business processes, from hiring new employees to process automation and customer service. Here is a breakdown of the ways in which digital transformation optimizes business process management:

1. Streamline HR Operations

HR is one of the prime areas where Artificial Intelligence is becoming increasingly popular and beneficial. AI integrated digital hiring software plays a crucial role in pre-screening process of potential candidates, reducing the amount of time and effort required by management to find new employees, as well as the time spent on ineligible candidates. Apart from screening, HR operations can be streamlined using chatbots. Employees will have a lot of queries or issues which are often resolved by communicating with HR personnel. However, with the arrival of chatbots, it is easier for employees to communicate their queries and get immediate responses. Only when the queries are too complicated, chatbots will redirect it to the HR department, thereby eliminating the need for HR staff involvement in solving simple matters and simplifying processes.

Also Read: 7 Ways In Which Mobile Application Paves The Way For Enterprise Digital Transformation

2. Purchase Orders

Purchase orders are the major operations that businesses encounter on a regular basis. They frequently necessitate several clearances, generating delays and lowering productivity. Transitions between approvals can be expedited with Digital Process Automation (DPA) to save time. The DPA program automatically routes a purchase order request to the concerned individuals whenever it is submitted for approval. It also sends an automatic approval notification to the person who requested it. This saves a lot of time when it comes to revisions that would otherwise be done manually.

3. Logistics

Companies in the logistics industry are mostly engaged in labor-intensive and time-consuming business operations. When done manually, creating and collecting invoices, scheduling and tracking shipments, obtaining delivery proofs, and settling payment disputes are all time-consuming tasks. Furthermore, they are prone to mistakes and inefficiencies, which can result in significant losses. DPA not only enhances the visibility of order and shipment status, but it also streamlines procedures. 

4. Cloud-based Solutions

Cloud workflows are capable of automating repetitive operations and transforming manual procedures into digital ones. Organizations can eliminate manual data entry, reduce paperwork, eliminate risks, drive productivity and enhance workflow efficiency significantly by using cloud-based workflow solutions. It’s simple to customize cloud workflows. Businesses can customize the functionality of cloud workflows to meet their specific requirements. Cloud workflow software allows businesses to access all critical data through a single interface eliminating the need for human involvement.

5. Customer Relations

A Customer Relationship Management system is used to keep track of all information related to customer relationships, such as contact information and personal preferences. With customer care and sales workflows digitized, organizations can get a complete 360-degree view of customers in real-time. All client information is centralized, every interaction is recorded, and all teams are in sync. A CRM system helps employees to meet customer needs and initiate sales activities. CRM solution easily facilitates sales and lead flow tracking, eliminates errors, and frees up employees from manual efforts.

Also Read: Five Ways In Which Digital Consulting Services Can Improve Business Efficiency

6. Project Management Software

Project Management Software enables businesses to keep track of all projects and the employees working on each project. It makes project planning easier, gets rid of confusion, and makes employees stick to the deadline, thus enabling smooth operations and employee productivity. Building work calendars, making flow charts, scheduling meetings, tracking time spent on projects, reserving equipment and places, and assessing resources are all possible with project management software.

7. Contract Management 

Organizations may expedite the entire contract management process by automating contract approval and review procedures. Contract review, approval, and retrieval become considerably easier and more controlled with contract management software and employees will be relieved of the administrative strain, allowing them to focus on tasks that necessarily require their professional expertise.

Also Read: 8 Ways In Which Machine Learning and NLP Accelerates Digital Transformation In The Healthcare Industry

8. Enabling Digital Transformation Via Digital Marketing

Digital transformation and digital marketing are essential to stay competitive in the modern era. While digital transformation involves integrating digital technology into all aspects of a business, digital marketing promotes products or services through digital channels. As companies undergo digital transformation, digital marketing becomes crucial for connecting with customers, gathering data, and optimizing marketing efforts.

To gain more visibility in the market, businesses can share their insights or experiences on other websites or platforms. Look for opportunities like ‘digital marketing write for us‘ or ‘write for us’ to post your thoughts and reach a wider audience. By collaborating with other experts, you can learn how to optimize your workflow and resources with digital transformation, ultimately helping your business grow faster.


Technology is rapidly evolving and organizations across the globe are embracing digital transformation to stay relevant in their industry. At ThinkPalm, we help businesses to leverage digital transformation to improve workflow, optimize resources, boost productivity, eliminate risks, and improve customer experience. We uplift the overall productivity of businesses by providing enterprise apps and services to operate in complex environments. Whether you are looking for new technologies or to integrate your existing system with digital technologies, we can help you. Contact us and we’ll have one of our experts reach out to you and discuss how we can lead your business to success.

Author Bio

Manju is an enthusiastic content writer working at ThinkPalm. She has a keen interest in writing about the latest advancements in technology. Apart from writing, she is a classical dancer, embraces fashion attires, and loves spending time with her pets.