An Android/iOS mobile application with web integration, Feedback was developed to administer customer feedback surveys for businesses. The simple UI, scope for customization and graphical reporting make Feedback an ideal app to gain maximum actionable insights.
The client, Mafraq Hotel, Abu Dhabi is a four-star property situated in Khalifa City with over 250 modern deluxe rooms and suites, extensive leisure facilities, conference rooms and unique cuisine themes, making the hotel an ideal destination for family getaways and corporate get-togethers.
Mafraq was following the traditional paper-based method of administering customer feedback surveys. This led to increased time and monetary investments and was laborious, considering the need to feed data manually from numerous pages into a database. The hotel lacked a digitized system and aspired to realize the whole process through a custom mobile application. The app was to contain specific questions for each department such as Food and Beverages, Housekeeping and more to cater to a larger sample cost-effectively at their convenience. The customization demanded was multilingualism, in English and Arabic, to overcome language barriers of respondents and obtain meaningful data. The app was required to be visually appealing, flexible and capable of effectively collecting, collating and analyzing feedback results on the Food & Beverages, Front office, Housekeeping and Health club departments of the hotel.
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